A little bit about me…

ari sternberg

Paperclip Marketing is the reborn blog of Ari Sternberg. Originally started in 2004, it began as a place to unload a cluttered brain.

I’m a marketer not a designer or developer, but I did all of this myself including all the writing, every bit of design, even a custom WordPress template (for which I had to learn PHP).

Often opinionated, sometimes funny, and frequently quite jaded, I’ve spent my entire career in and around the business of search engine marketing.

For now over 20 years, I cut my teeth designing, launching, and managing some of the biggest digital marketing products for SMBs at companies including Dex, ReachLocal, and AT&T.

Then, I decided to try using all I have learned to directly affect people’s lives, even if in a small way.

Combining buttoned-up Fortune 500 strategy with scrappy startup agility, my perspectives can be unexpected and have even been pretty successful.

I’m looking forward to writing again for my own mental health and spirits. This time, I don’t care if anybody will ever read it!

Trending